After years of technical cleanups, I know SEO is just plain housecleaning....

https://www.cool-bookmarks.win/how-to-amplify-existing-backlinks-with-fantom-click-tactics-when-rankings-move-and-how-to-track-it

After years of technical cleanups, I know SEO is just plain housecleaning. Compressing images and using Broken Link Checker to fix 404s makes a difference. Adding internal links to older posts helps Google crawl better