Discontinued Rolex models often trade above retail because demand stays strong...

https://marketrealist.com/retail-and-wholesale/why-some-discontinued-rolex-watches-are-now-worth-more-than-they-cost-new/

Discontinued Rolex models often trade above retail because demand stays strong while supply dries up. Unlike insurance appraisals, which reflect replacement costs, resale value depends on recent real transactions—what buyers actually pay