established website seo 6

https://storylatticex.com/s/HcydqxkMDfvbSgWA0ra0k

When your website has been around a while, SEO shifts from building authority to maintaining it. Old content gets stale, backlinks can break, and search algorithms change. I spend time refreshing key pages, fixing broken links, and checking that my internal linking still makes sense. It’s less about quick wins and more about steady upkeep.