Expanding into a new European market tests your reputation before you even open...

https://europeanbusinessmagazine.com/business/reputation-management-for-european-market-expansion-a-strategic-guide-for-international-business-leaders/

Expanding into a new European market tests your reputation before you even open your doors. Local stakeholders judge your brand through the lens of their specific cultural and regulatory expectations. You must move past generic PR tactics to succeed