Guest Posting vs Directory Submissions: Which Builds Contextual Links That Last?
https://organicgrowthnotes.evergrovio.com/posts/guest-posting-vs-directory-submissions-which-builds-contextual-links-that-last
Guest posting and directory submissions both aim to build backlinks, but they serve different goals. Guest posting earns contextual links through valuable content placed on relevant sites, which tends to stick around. Directory submissions often yield shallow links that can decay quickly. If you want links that last, guest posting is usually the stronger bet.