How a Melbourne SaaS Company Rewrote Its Video Strategy in 2026

https://www.list-bookmarks.win/one-off-promo-videos-as-operational-assets-how-australian-small-businesses-unlock-95-message-retention-1

In early 2026, a mid-stage Melbourne software-as-a-service company with AUD 6.5 million ARR faced a simple but urgent problem: their video output was slow, expensive, and not moving the conversion needle