How Much to Spend on SEO: Startup, Single Location, and Multi-State Operator Budgets Explained

https://varimail.com/articles/monthly-retainer-vs-project-based-pricing-how-to-stop-bleeding-money-and-pick-the-right-model/

When a Founder Realized Organic Search Was the Difference Between Survival and Closing Lena launched a subscription box for artisan teas. In month three she had product-market fit, but month six sales stalled