Look, half the agencies out there are just slapping "AI" on their slide decks...

https://wiki-global.win/index.php/How_Agencies_Actually_Do_%22Entity_Optimization%22_(And_Why_Most_Are_Just_Guessing)

Look, half the agencies out there are just slapping "AI" on their slide decks to justify higher retainers. Most of it is fluff. But I tracked down the ones actually moving the needle in Europe this year