Measuring AI search is a nightmare because answers are non-deterministic and...

https://wiki-room.win/index.php/Perplexity_Feels_Like_Search_With_Citations%E2%80%94How_Do_You_Track_It_Properly%3F

Measuring AI search is a nightmare because answers are non-deterministic and prone to extreme geo variability. Traditional rank trackers are useless here. That’s why we build custom stacks