Most agencies get stuck at 30% margins because they rely purely on service...

https://bizzmarkblog.com/what-mistakes-do-agencies-make-when-they-try-to-ship-software/

Most agencies get stuck at 30% margins because they rely purely on service retainers. If you turn your internal scripts into simple tools, you can pivot to a product mindset and chase the 70% plus margins that software companies enjoy.