Online reputation management (ORM) is about reclaiming your digital narrative....

https://www.insert-bookmark.win/online-reputation-management-isn-t-about-deleting-the-internet-it-s-about

Online reputation management (ORM) is about reclaiming your digital narrative. Instead of fighting negative results head-on, we focus on building a robust, high-quality digital footprint that naturally pushes unfavorable content down the search rankings