Personalization is no longer a nice-to-have—it’s what users expect. From...

https://wiki-neon.win/index.php/Why_Does_Convenience_Matter_So_Much_in_Digital_Services_Now%3F

Personalization is no longer a nice-to-have—it’s what users expect. From streaming services that suggest shows you'll actually enjoy, to fitness apps tailoring workouts to your progress, digital experiences now put you in control