Rank tracking is obsolete. AI Overviews have triggered a 30% CTR drop in...

https://technivorz.com/why-agencies-say-rank-tracking-misses-where-users-actually-find-info-and-why-you-should-listen/

Rank tracking is obsolete. AI Overviews have triggered a 30% CTR drop in Europe, and zero-click searches are the new norm. Agencies shouldn't be sending static monthly decks anymore