Stop guessing and start growing. You need to track conversion rate, AOV, and...

https://wiki-coast.win/index.php/How_to_Calculate_Customer_Lifetime_Value_(CLV)_and_Why_Your_Math_Matters

Stop guessing and start growing. You need to track conversion rate, AOV, and cart abandonment to see real results. Since 78% of shoppers abandon their carts, you’re likely losing money every single day