This article shows how to link acquisition, conversion, and retention instead...

https://www.blaze-bookmarks.win/ecommerce-marketing-works-best-when-each-channel-supports-the-next-this

This article shows how to link acquisition, conversion, and retention instead of managing each in a silo. Track CAC alongside AOV and repeat purchase rate, then use WhatsApp and Slack connections to help teams act on what drives profitable growth.