Traditional rank tracking is dead. Google’s AI Overviews have triggered a 30%...

https://bizzmarkblog.com/how-europes-enterprise-seo-agencies-are-rebuilding-themselves-around/

Traditional rank tracking is dead. Google’s AI Overviews have triggered a 30% CTR drop across Europe and pushed us into a zero-click reality. You cannot rely on static rankings when users no longer need to visit your site