Treat ecommerce marketing as a connected system, not a stack of separate...

https://dibz.me/blog/my-average-order-value-is-low-what-actually-works-to-raise-it-1286

Treat ecommerce marketing as a connected system, not a stack of separate campaigns. This article shows how your offer, channels, and customer follow-up work together—and how to track the results through AOV, CAC, conversion rate, and repeat purchase rate