Unlike generalists, ecommerce specialists know every click has to earn its...

https://mike-wiki.win/index.php/How_do_specialists_deal_with_relentless_ecommerce_competition%3F

Unlike generalists, ecommerce specialists know every click has to earn its keep. They shape campaigns around tight margins, price-checking shoppers, reviews and delivery expectations, then improve product pages and spend based on sales—not just traffic.