We don't wait for apps anymore. If a screen takes seconds to load, we bounce....

https://astro-wiki.win/index.php/Why_Do_Apps_Keep_Recommending_Stuff_I_Didn%27t_Ask_For%3F

We don't wait for apps anymore. If a screen takes seconds to load, we bounce. Users expect seamless personalization that feels intuitive and instant mobile payments that remove all friction