When harmful content hits your brand, your instinct might be to panic. Don't....

https://www.scribd.com/document/1016381594/The-First-48-Hours-Your-Tactical-Playbook-for-an-Online-Reputation-Scare-224712

When harmful content hits your brand, your instinct might be to panic. Don't. Ignoring it risks silent lost sales as potential customers drift away without a word