Why "You Win Deals Through Affinity" Changed How We Chose an IR CRM

https://www.bookmark-belt.win/is-choosing-a-crm-based-on-one-feature-holding-your-team-back

The Week a Casual Remark Rewrote Our Fund's Tech Stack On a wet Tuesday in October, between coffee and a panel about LP relations, someone repeated a line I'd heard before but never taken seriously: "You win deals through affinity