You’ll start spotting canned RTD cocktails like espresso martinis right next to...

https://atomic-wiki.win/index.php/Are_RTDs_a_Fad_or_Are_They_Here_to_Stay_in_the_Beer_Cooler%3F

You’ll start spotting canned RTD cocktails like espresso martinis right next to craft beer on store shelves. It’s all about meeting drinkers where they are- think backyard BBQs where folks want something easy-but-elevated